RBC
Financial Literacy Campaign

The Ask

Effectively communicate RBC's financial literacy curriculum #ItAllAddsUp. We did this by partnering with YouTube influencer Tyler Oakley and produced a promotional video that was integrated into RBC's sponsorship activation during WE Day's 2017 multi-city youth empowerment tour.

Services:

  • Video Production

  • Direction

  • Pre & Post Production Supervision

  • Concept Creation

  • Influencer Acquisition 

 
This video was integrated into RBC's sponsorship activation during WE Day's 2017 multi-city youth empowerment tour.

This video was integrated into RBC's sponsorship activation during WE Day's 2017 multi-city youth empowerment tour.

Tyler Oakley Social Engagement 1.9k Likes 191 Retweets

Tyler Oakley Social Engagement
1.9k Likes
191 Retweets

RBC & TYLER OAKLEY SET : BEHIND THE SCENES